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Over the weekend, an embargoed press release arrived in my inbox with a few different pieces of research that would be presented in coming days at EASD.
Being registered as press for diabetes conferences means getting an advance peek into some of the big stories that are likely to generate a lot of interest and discussion. This email offered three or four pieces of research, but it was the first one listed in the subject heading that made me catch my breath and hesitate on the button to read the email beyond the header,
Shorter. Life. Expectancy.
The three words ran through my mind over and over before I steeled myself enough to open the email and read the release, then the abstract and finally the full article. As confronting as the email header was, there was nothing in there that I didn’t expect, and nothing really that surprised me. It’s not new news. I remember being told early into my diagnosis that I could expect to live 15 years less because of diabetes; something I casually announced to my sister one night when we were out for dinner. Through tears, she made me promise to never say that again, and I just hope she’s not reading this right now.
But even though there was nothing in there that made me feel especially concerned, I did bristle at the conclusion of the article, in particular this:
‘Linking poor glycaemic control to expected mortality … may incentivise … people with diabetes and poor control to increase their efforts to achieve targets.’
I’m ignoring the language here, because even more problematic than the specific words in here is the sentiment which I read as ‘scare people and threaten them with early death to try harder’. Unsurprisingly, I find that horrendous. Equally horrendous is the assumption that people are not already trying as hard as they possibly can. It’s not possible to increase efforts if someone is already putting in the maximum.
Over the last twenty-two years, my diabetes management has sat at pretty much every single data point along the ‘glycaemic control’ spectrum, from A1Cs in the 4s and 5s all the way up to the mid-teens. There is no way that being told that I was going to die earlier would have made me pull up my socks to do better. In fact, it’s likely that if anyone had, at any point (but especially when I was sitting way above target), told me that I was sending myself to an early grave, all that would have done was send me further into the depressive burnout hole I was already cowering in.
It’s tough going knowing that the health condition that I’m doing everything in my power to manage as best as I possibly can is going to contribute to cutting my life short; that despite those efforts, I am likely to see fewer years of my daughter’s life and be outlived by most of my friends. Placing any of the blame for that on me for that makes me feel even worse.
I’m not here to argue with the article – it was an analysis of an audit of data out of England. I’m not here to say that this sort of information shouldn’t be shared, because of course it should be. Understanding outcomes, what drives them, interventions that can help and any other factor that provides better results for people with diabetes is a brilliant thing. These sorts of results could be used to highlight when and how to intensify and prioritise treatment options.
I do, however, question the way that the information will be used. Also, from the article:
‘Communication of life years lost from now to patients at the time of consultation with healthcare professionals and through messages publicised by advocacy groups … and … national/international patient facing organisations will be of great help in terms of disseminations of the conclusions of this study.’
I would be really dismayed if I saw any diabetes organisation using this information in a comms campaign, as I fear it could add concern and trauma to people living with diabetes. I worry about how it could be interpreted by well-meaning loved ones to say, ‘If you don’t start looking after yourself, you’re going to die,’ or something similar.
For the record, one of the other studies highlighted in the email was about hot baths and diabetes. The lowdown on that is having regular hot baths may improve cardiovascular risk factors in people with type 2 diabetes. I’m going to do an n=1 study to see if that also helps people with diabetes.
When people have asked me how I am feeling throughout the COVID-19 pandemic, they will usually receive a reply that varies from ‘All good’, to ‘Pushing through’, to ‘It’s been a tough week’, and everything in between.
What they won’t hear is how I have been feeling alongside these things. I have felt expendable.
It started early on with the first reports of the new virus that we knew nothing about. ‘It only affects people who are older and those who already have a health condition.’
In one of the first posts I wrote about how I was feeling as we entered this new world, I wrote these words ‘…the other day, I found that I was fighting back tears as, yet again, some politician somewhere promised that people who were diagnosed with the virus would most likely be okay – as long as they were not old or chronically ill.’
That was on 13 March. It’s now 11 September. For the last six months, I have continued to fight back tears and deal with lumps in my throat because one of the few constants through all of this is the lack of care and compassion directed at people who are older and those of us living with health conditions It’s a rather laissez-faire attitude: let’s not worry because we are all going to die anyway.
Being made to feel that I don’t matter is grinding. The accompanying stories from places with over-stressed medical departments, which show the people who this was ‘only’ meant to affect are being denied treatment because care and hospital beds are being prioritised for younger, ‘healthier’ people, are heartbreaking (and I’m sure impossible for the HCPs who have to make these decisions).
Add to that the bullshit reporting, manipulating data (and the truth) to suggests that many people who have had their deaths attributed to COVID-19 didn’t actually die FROM the virus, but rather WITH it, as if that makes it all okay and we are all just minutes away from dropping dead anyway, so who cares. It’s fun watching a discussion about how, if I was to get COVID and die, it would be the fault of the condition that I have worked so fucking hard to manage so that I can be healthy and contribute to the world around me, rendering that effort a waste of time.
It is a lot. It feels heavy. It feels that I don’t matter. But I do, don’t I? My friends with diabetes do too, don’t they? My parents and others’ parents and grandparents, and friends and family and colleagues who are older matter, don’t they?
Feeling expendable is a terrible way to feel, but it has been nestled in a corner of me for over six months now. That’s a really long time to feel pretty crappy and I honestly think it’s time to be better about the underlying messages when talking about COVID-19. I really want to stop feeling this way, so please, think about what you are saying when you mention people like me.

For more information (all Australian sites):
By the weekend, after last Friday’s post expressing the terror I felt reading headlines regarding death rates, diabetes and COVID-19, I’d moved from scared and sad to angry. Diabetes reports in the media are always fraught, and this was no exception.
I took to Twitter, because it’s as good a place as any to scream into the void and lighten my chest from what was weighing heavily on it. You can read that thread here. Or you can just keep reading this post. I wrote about the processes that I have been involved in for getting a story about research from the lab/researcher’s desk out into the general sphere.
So today, I am going to address a number of different stakeholder groups with some ideas for your consideration.
To communication and media teams writing media releases about diabetes research:
I know that you want your story in the press. Many of you have KPIs to meet, and measures of success are how frequently you get a headline in a well-known publication. I know that you often are the ones trying to make dry numbers and statistics compelling enough to get the attention of health writers and journalists.
But please, please don’t tell half stories. Don’t only present the scary stuff without an explanation of how/what that means. And when you provide explanatory information in the hope that the journo you’re pitching to will pick up your story and run, don’t revert to lazy, over-simplistic explanations that have the potential to stigmatise people with diabetes.
To health writers and journalists:
You have a tough job. I get that. Pages need to be filled, angles found and content that will grab the attention of a news-hungry public must be written. But remember, if you are writing about diabetes, it is highly likely that a lot of people reading what you write are people affected by diabetes. Your words are personal to us. When you talk about ‘diabetics dying’, we see ourselves or our loved ones. Please write with sympathy and consideration. Don’t use language that stigmatises. Don’t use words that make the people you are writing about feel hopeless or expendable. Don’t forget that we are real people and we are scared. Are your words going to scare us more?
To anyone asked to comment from an ‘expert’ perspective. (I am not referring to PWD asked to comment from a lived-experience perspective here, because no one gets to tell you how to talk about how you are feeling. Tone policing PWD is never okay, especially when it comes to having a chance to explain how your emotional wellbeing is going…)
Thank you for trying to break down what it is that is being discussed into a way that makes sense to the masses. If you are asked to be the expert quoted in a media release, ask to see drafts and the final version of the release before it goes out. Consider how your words can be used in an article. It’s unlikely that you will be called for clarification of what you have said, or to elaborate, so be clear, concise, non-stigmatising and factual. Also, and I say this delicately, this isn’t about you. You are providing commentary from a professional perspective on a news story about the people who this IS about . The fallout may be tough, and the topic may be contentious, people may not like what you say, but when that becomes a focus, the story shifts away from the people who really matter here. I am begging you to not do that.
I am frequently asked to provide comment for media releases, sometimes as a spokesperson for the organisation where I work, other times from a lived experience perspective. I always insist on seeing the final draft of the release. And yes, this has been my practise since I was burnt with a quote I’d approved being used out of context and painting my response in a different light to how it was intended. I also insist on seeing the words that will be used to describe me. For me personally, that means no use of the words such as suffered, diabetic, victim, but as PWD we can choose those words to suit ourselves.
I am also more than happy to be the bolshy advocate who clearly lays out my expectations about overall language used. I send out language position statements. I know that comms, media and writers don’t always appreciate this, but I don’t really care. It’s my health condition they are writing about, and the readers will not be as nuanced about those affected with diabetes. If they see something, they take it at face value. I want that value to be accurate and non-judgemental!
And finally, a point on language (because, of course I am going here). Many pieces that have been written in the last week have dehumanised diabetes, and people with diabetes.
Words such as fatalities, patients, sufferers, diabetics, ‘the dead’ have all been used to describe the same thing: people with diabetes who have lost their lives. Break that down even further and more simplistically to this: PEOPLE. People who had friends and family and colleagues and pets. People who had lives and loves and who meant something to others and to themselves.
I refuse to reduce the #LanguageMatters movement to the diabetic/person with diabetes debate, but here…here I think it is actually critical. Because perhaps if ‘people with diabetes’ was used by the media (as language position statements around the world suggest), it might be a little more difficult to divorce from the idea that those numbers, those data, those stats being written about are actually about PEOPLE! (Of course, PWD – call yourself whatever you want. Because: your diabetes, your rules and #LanguageMatters to us in different ways.)
People. That’s the starting, middle and end point here. Every single person with diabetes deserves to be written and spoken about in a way that is respectful. Those who have lost their lives to this terrible virus shouldn’t be reduced to numbers. Data and statistics are important in helping us understand what is going on and how to shape our response, but not at the expense of the people…










